중국 진출 한국 프랜차이즈 외식산업의 서비스 품질이 고객만족과 행동의도에 미친 영향에 관한 연구

With the growth of the world economy and social formation, Korean franchises foodservice industry has been developed rapidly, and plentifully entered into Chinese market through Korean wave. The research purpose of this study: first, in order to the Chinese customers who had consumption experience of Korean franchises foodservice industry as investigation object, analyzed the relationship between service quality, customer satisfaction and loyalty of Korean franchises foodservice industry which entered into Chinese market, to realize the factors that will influence Chinese consumers' psychology and behavior. And through the factor analysis approachwe can provide better service for the group of targeted consumers. Research design, data, andmethodology: In this study take the Chinese customers who had consumption experience of Korean franchises foodservice industry as investigation object to analyze the relationship between service quality, customer satisfaction and loyalty of Korean franchises foodservice industry which entered into Chinesemarket. Results: The results showthat the water ability quality, physical environment quality and food quality of Korean franchises foodservice industry stationed in the Chinamarket is the influencing factor on customer satisfaction and loyalty. Secondly, customer satisfaction has influence on awareness of customer loyalty. Conclusions: The Korean franchises foodservice industry stationed in the China market can make efforts the improve the water ability quality, physical environment quality and food quality to realize the goal of improving the customer satisfaction and loyalty. And providing the most advanced and diversified service tomeet diverse of customer demand.We hope this studywill take a help onmarketing strategy and customermanagement.