디지털 사이니지 활용을 위한 개인정보 보호원칙에 관한 연구

Digital Signage is a communications medium characterized by a dynamic display presenting messages in a public environment(CDT). Digital signage companies may provide personalized information to consumers, resulting in much better efficiency in providing information as well as advertisement. Furthermore, digital signage systems can boost businesses of firms related to its systems such as displays, devices, softwares, contents and etc., which would contribute to Korea’s economic development. Digital signage, however, implicates some privacy risks by collecting personal information through identification devices or technologies such as a sensor, or face recognition technology. Without winning consumers’ trust in digital signage, its industries cannot be expected to develop. Digital signage system needs to process personal images in order to provide customized information through the screen. It is not allowed to capture personal images under current Korea’s privacy norms. This paper aims to suggest that Guidelines on digital signage be drafted and implemented rather than that Korea’s privacy norms be reformed. It emphasizes Guidelines would play an important role in winning consumers’ trust in digital signage. And this paper, suggests first of all, that information collected through the digital signage system, whether personally identifiable information or not, should not be stored. And then it suggests that Guidelines provide the two-tiered notice on digital signage, places where the installation of digital signage should be prohibited, and recommendation of drafting and implementing privacy polices by digital signage companies.