디자인 사회적기업에 대한 소비자 인식에 관한 연구

The objective of this study is to empirically verify the perceptual relation between enterprise and consumers to verify consumers' perception of domestic design social enterprises' social responsibility. For the theoretical consideration, data for analysis was collected from published domestic/foreign theses, journals, publications, books, and internet. Also, for the objective validity and empirical verification, the survey data collected from ordinary consumers in Seoul and Gyeonggi-do was empirically analyzed. First, in the results of examining the relation between corporate social responsibility and corporate reputation, the economic responsibility and legal responsibility had significant effects on corporate reputation while the ethical responsibility and social donation had no significant effects on corporate reputation. Second, in the results of examining the relation between corporate social responsibility and consumer attitude, only social donation had significant effects on it while the rest economic responsibility, legal responsibility, and ethical responsibility had no significant effects on it. Third, in the results of examining the relation between corporate reputation and consumer attitude, the corporate reputation had significant effects on consumer attitude. Fourth, in the results of analyzing differences of social responsibility and consumers' perception in accordance with sex, only corporate reputation showed significant differences depending on sex while the rest factors did not show significant differences. In the conclusion, the implications of this study were suggested.