기업가정신, 정보기술 수용성, 미디어 활용역량이 직장인의 업무몰입에 미치는 영향: 학습지향성 조절 효과를 반영하여

We investigated how entrepreneurship, information technology acceptance, and media utilization influence on office worker commitment and how effects are modulated by learning orientation. The purpose of this study is to identify variables that influence on office worker commitment. To do so, entrepreneurship, information technology acceptance, and media utilization that are the core competencies of individuals and organizations in the era of smart information are proposed as predictor variables, office worker commitment as a outcome variable and learning orientation as a modulator. For this study, a questionnaire survey was conducted on office workers, and finally 340 valid questionnaires are used for analysis. Hierarchical regression analysis is used with demographic characteristics as control variables and learning orientation as a modulating variables. A result showed that the higher need for achievement and proactiveness of entrepreneurship is, the higher job commitment is and that the perceived usefulness of information technology acceptance and communication utilization ability of media utilization competitiveness have a positive effect on job commitment. A research showed that learning orientation is modulating the relationship between entrepreneurship and job commitment, and between media utilization capability and job commitment, respectively. We concluded that we should actively seek synergies of learning orientation along with accumulation of online communication utilization capacity and perceived usefulness of information technology, and of proactiveness need for achievement and in entrepreneurship in order to improve the work committment in the smart information society where the digital environment is advanced.