사회적기업의 사회적 책임에 대한 주관성연구

The purpose of this study is to analyze the subjectivity perception on the of social responsibility of social enterprises by making use of Q methodology. The first step is defining the concourse. The concourse here refers to the collection of all the possible statements that the respondents can make about operating of the social responsibility of the social enterprises. From the concourse, 30 statements, called Q-sample. were developed, and the Q-sample was sorted by 30 respondents, or P-sample. By Q-factor-analysis, P-sample is sorted into four categories as follows:First, it can be define 4 types about social responsibility. So, type Ⅰ shows the various respondents that is named 「Ethics Responsibility type」. Type Ⅱ shows even perception about strategic marketing and innovation efforts that is named 「Job Creation Type」. Type Ⅲ shows stronger perception about the needs of complement and improvement to operate the social enterprises that is named 「Ethics Management Type」. Finally, Type Ⅳ shows strong perception about the social services and contribution that is named 「Economic Responsibility Type」. Second, its can be emphasized ‘transparency management’ and ‘job creation’ that is high scored to be coincided of respondents. So, this is to be manage under transparency management and to be emphasized the job creation. On the basis of the result of this analysis, it expects a possibility of application of qualitative methodology as an abductive study for the empirical study.