크라우드 펀딩을 통한 비즈니스 선교 가능성에 관한 고찰

The purpose of this study is to find a way to enhance the possibility of business as mission(BAM) through crowd funding which is a new method of fundraising that is one of most important factors in successful BAM. This study contributes the current literature by suggesting a new way of enhancing BAM through crowd funding. If a fundraising is needed for BAM in Islamic, socialistic, Buddhist countries where security issue of missionaries is very critical, the use of general crowd funding organizations would be the safest way of fundraising. However, this approach may have a disadvantage of having difficulties in fundraising if the business project does not have stronger creativity or superiority than other competing business projects. On the other hand, if a fundraising is needed for BAM in the places where missionaries can freely do their missionary work, BAM missionaries may use general crowd funding organizations, but, more preferably, they may use Christian crowd funding organizations established only for BAM, which is suggested in this study because it seems that there are many Christians who want to be involved in missionary work by supporting BAM financially. Through the platform of the Christian crowd funding organizations, BAM missionaries can promote their business projects, and Christians who have a desire to support BAM financially, but do not know how, may be given the opportunities to participate in missionary work and help BAM. Since there are many other factors than fundraising to achieve successful BAM, there may be a limitation in this study. However, it is considered that the possibility of enhancing BAM through crowd funding is high enough to be worthy of being tried.