한국과 협력을 통한 베트남 디자인 산업 및 교육 발전 정책 제언

This study looked into the current state of design industry and education in Vietnam which has a steady growth rate of 6 ~ 7% per year among emerging countries. We also examined the need for government-led design policy and the direction of design development in the future in Vietnam. The growth of the Vietnamese design market gives the two countries the opportunity to win-win in terms of creating a new market for Korean design firms and providing creative design for Vietnam companies. In particular, Vietnam has become a blue ocean because of the recent political difficulties with China. Now the Korean design companies have experienced difficulties for entering in the Chinese markets. In 1970, our government established the Korea Design and Packaging Center (now the Korea Institute of Design Promotion) and launched a strong government-led design policy. Like South Korea has increased the competitiveness of SMEs with government-led design policies, it is time for Vietnam to take government-led design policies, not by the market-led one. Since 2010 the Korea Institute of Design Promotion has held various design seminars and workshops in Vietnam, emphasizing the impact of design on the competitiveness of SMEs. Nevertheless the development of the design industry and education in Vietnam is still very limited. I would like to take a look at the status of Vietnamese design industry and education before expressing my view on the direction of Vietnamese design development. In succession, proposal for Vietnam to achieve visible design development within the next 10 years are as follows. First, In the short term, the Vietnam-Korea Design Cooperation Center will be established by the Korea Institute of Design Promotion in cooperation with the Vietnam Trade and Investment Promotion Agency(Vietrade). Based on this, Korean design firms will support the design development or improvement of Vietnamese companies as experts. Second, based on this design center, it will be able to acquire excellent design manpower in Vietnam in the mid and long term and to connect it with industry. As Korea has grown rapidly through design policy for the past 40 years, the success of Vietnam's design policy also can be attributed to the government's strong design drive. Third, Korea will help systematic design education in Vietnam and contribute to nurture excellent designers through it. As a result, if we contribute to design development of Vietnam by promoting cooperation between Korea and Vietnam and through design education and design support, not only the expansion of design market in Vietnam but also the mutual friendship promotion case will affect the whole industry greater than expected.