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학술논문호텔경영학연구2017.07 발행KCI 피인용 1

A study of hotel employees’ readiness in e-learning circumstances applying of the theory of planned behavior (TPB)

A study of hotel employees’ readiness in e-learning circumstances applying of the theory of planned behavior (TPB)

박태수(Mongolia International University); 지윤호(한국관광대학교)

26권 5호, 85~100쪽

초록

The purpose of this study is to investigate the current state of hotel employees' perceptions toward e-learning. Although the internet is ubiquitous in South Korea, hotel employees' readiness for e-learning has yet to be fully explored in Korea. This study contributes to the literature in education in three ways. First, the adoption of e-learning is explored from a multi-faceted perspective including attitude to e-learning, subjective norm, and perceived behavior control. Second, this study shows the relative importance of perceived behavior control in the decision to adopt e-learning. Third, the current findings reveal that usefulness and easy to use affect hotel employees' attitude for adopting e-learning. This study describes a conceptual model, based on the theory of planned behavior (TPB), which explains how hotel employees' beliefs influence their intention to adopt e-learning in the training. AMOS was used to analyze self-report data from 258 hotel employees. The findings showed that the TPB explained hotel employees’ acceptance of e-learning reasonably well. More specifically, behavioral control, attitude, and subjective norm positively influenced their intention to adopt e-learning. The findings of this study should help practitioners design more user-accepted e-learning systems.

Abstract

The purpose of this study is to investigate the current state of hotel employees' perceptions toward e-learning. Although the internet is ubiquitous in South Korea, hotel employees' readiness for e-learning has yet to be fully explored in Korea. This study contributes to the literature in education in three ways. First, the adoption of e-learning is explored from a multi-faceted perspective including attitude to e-learning, subjective norm, and perceived behavior control. Second, this study shows the relative importance of perceived behavior control in the decision to adopt e-learning. Third, the current findings reveal that usefulness and easy to use affect hotel employees' attitude for adopting e-learning. This study describes a conceptual model, based on the theory of planned behavior (TPB), which explains how hotel employees' beliefs influence their intention to adopt e-learning in the training. AMOS was used to analyze self-report data from 258 hotel employees. The findings showed that the TPB explained hotel employees’ acceptance of e-learning reasonably well. More specifically, behavioral control, attitude, and subjective norm positively influenced their intention to adopt e-learning. The findings of this study should help practitioners design more user-accepted e-learning systems.

발행기관:
한국호텔외식관광경영학회
DOI:
http://dx.doi.org/10.24992/KJHT.2017.07.26.05.85.
분류:
관광학

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