프랜차이즈 커피전문점의 서비스스케이프가 고객만족과 재방문의도에 미치는 영향 - 대학생층을 중심으로 -

The purpose of this research is to study the effect of servicescape on customer satisfaction and revisit intention measured in franchise coffee specialty stores. The total of 145 valid and completed copies of the questionnaire were used for the research. Frequency, factor, reliability and regression analyses with SPSS statics package were conducted on the data. These are summaries of this research, first, the result of the study shows that employees' service was partially affected by service environment of franchise coffee specialty stores. Second, the service environment of franchise coffee specialty stores had significant effects on customers' revisit intention. Finally, on the satisfaction of service environment, both product and emotion satisfactions had significant effects on customers' revisit intention. These result investigating the relationship between servicescape and customer satisfaction, revisit intention show that there are mediating effects among service quality and customer satisfaction.