한국 전자상거래 기업의 대중국 B2C 수출활성화 전략 -중국 전자상거래 통관정책변화를 중심으로

China is currently the biggest cross border E-commerce market in the world. What’s more, through trend in economic integrate example of FTA, Korean and Chinese governments will orchestrate preferable trading conditions for cross border E-commerce. Therefor we will focus on how facilitating of getting into cross-border E-commerce market between China and Korea. There are two main reasons for rapid growth of Chinese cross border E-Commerce market. First, Chinese government concentrated on fostering and supporting related industry. Second, there has been a improvement in Chinese people’s level of earnings and consumption, internet and mobile users also have been increased. Although Chinese government’s concentration, policy was less effective than expected due to exposure of side effect. The purposes of recent policy called "4.8 action" are the reform of tax system, restriction of imported items, and simplifying clearance procedure. But it caused confusion of market and amplifying uncertainty, so "4.8 action" has been partially delayed by announcing of "5.25 action". Given this view, our main goal is to research for strategy to vitalize cross border E-commerce between Korea and China. Through empirical research by analyzing trade data and related policies, we are conclude followed. First, there are need to Strategy of advance preparation and understand of market situations. Second Korean corporations to have utilize cross border E-commerce comprehensive pilots in 13 cities of China based on long term views.