창업실패관련 행동적 평가가 창업자기효능감을 매개로 창업의도에 미치는 영향

[Purpose]This research was implemented to check what effects the Behavioral Evaluation(BE) for entrepreneurial failure(EF) have on the entrepreneurial intention(EI) verify ‘Entrepreneurial Self－efficacy’(ES) in terms of the relationship between BE for EF and EI. Above all, in the study Health Belief Model was applied to research into ES. Specifically, it was performed to check what effects ES has on EI and to see if there are any mediating effects between BE for EF and EI. [Methodology]To achieve the research purposes above, the representatives of companies belonged to the business incubation centers, the founders belonged to Startup Center, and students who took a business start－up related course were surveyed; and research findings were produced. [Findings]To summarize the findings, BE for EF did not influence EI significantly. But BE for EF significantly influenced ES, and ES significantly influenced the EI; it turned out that ES plays a mediating role between BE and EI. [Implications]From these result, it is thought that additional activities for enhancing ES are needed. Because BE for EF can affect EI only through the medium of ES.