한국의 소비생활지표를 활용한 1인 가구의 소비생활 특성 분석

The rising number of single-person households has led to increasing interest in their consumption behavior, but they require a more multi-dimensional understanding and approach since they vary in internal composition and characteristics according to demographic variables. This study categorized single-person households into youth, prime-aged and elderly groups and compared and analyzed them in economic and consumption life, consumption issues, and satisfaction with consumption life with the data of the 2015 Consumption Life Indicators in Korea by the Korea Consumer Agency. The major findings were as follows: First, the percentage of respondents that said their consumption life was in the lower level was considerably higher in the elderly group than the other age groups. Second, the youth and prime-aged groups felt a huge economic burden with major living expenses, whereas the elderly group felt such a burden with medical expenses. Third, the youth, prime-aged and elderly groups experienced consumption issues in dietary life and mobile communication respectively, in a high percentage. Fourth, in the young single-person households, a higher level of consumption life, satisfaction with consumption expenditure, and satisfaction with consumption capability had positive effects on their satisfaction with consumption life. Finally, in the prime-aged and elderly groups, a higher degree of practice of sustainable consumption and satisfaction with consumption capability had greater impacts on their satisfaction with consumption life. In all of the age groups, a higher level of consumer citizenship capability, one of the consumer capability domains, had greater influences on their satisfaction with consumption life.