시각디자인 교육 기반의 디지털 퍼블리싱 앱북 디자인 체계 연구

Background: The publishing media industry continues to introduce digital contents in compliance with the ear of smart media as a change in the media environment and increasing the demand for tablet PCs. Methods: This study reviews the changes of publishing method due to the conversion of the media, namely, it is a general overview and the characteristics of digital publishing app book. Moreover, it aims to form an effective design system of digital publishing app book and present basic data accordingly through analyzing the process of app book production based on the cases of making app book. Result: The result of analysis of the coordinated organiz- ation of physical, structural, and psychological factors of app book, in the structural aspect of the app book, the flow of the contents should be based on the essence of a copy of a book that was emphasized in the traditional media. It establishes the contents structure that takes into consideration the structural factors of contents, that is to say, the causal relationship between information and the entire context instead of focusing only on arousing interest by sensory stimulation. Putting the corresponding physical and structural factors in place will promote the understanding of the contents, extend the cognitive experience, and sustain the experiential interest as well. In addition, in the technological aspect of the app book, inserting indiscriminately interactive functions in the flow of the contents should be avoided. Instead, relational or connected interactions should be combined within the context based on the purpose, type, and the flow of the contents, followed by determination of the level of contents accordingly. Conclusion: When the traditional media and new media coexist, it is important that ‘information’ and ‘experience’ are complementary rather than running counter to each other. This study presents actual examples of interactive app book project and finds its meaning in demonstrating the possibility of the development of an effective design system by analyzing the production process, and expect to serve as a basic material to present the guideline if digital publishing app book is proceeding.