범용화 요소를 적용한 포장디자인 개발 -천혜향 포장디자인을 중심으로-

As the number of single households is increased, Singlesumer who consumes the goods and services by lifestyle patterns has been appeared. Singlesumer causes significant changes in the consumer retail market demanding the goods with small packages. In addition, direct trades of agricultural goods have been facilitated due to the development of delivery service system. Therefore, the improvement of the existing package designs is urgent according to the changes of agricultural goods consumption patterns. Hence, this study aimed to apply and validate the suggested concept of “Wide Use factors for package design of the agricultural goods” in the previous study into the outer package and inner tray of Chunhyehyang, as the package design to enhance the economic efficiency and to fit in the eco-friendly design and consumption trend. The study was performed with two stages of practical researches including site practical assessment in Jeju Island and preference survey, after developments of outer package and inner tray applying the Wide Use factors. Convenience and workability of the users were investigated by site practical assessment and the purchasing capability of the consumers was done by preference survey for the developed package design. Site practical assessment was conducted with the subjects of farmers in the farms located in Seoguipo City, Jeju Province, where is the major production area of Chunhyehyang. Upon the results, they rated positively to all the aspects of preference, economic efficiency and convenience, while some improvement areas were found in the complicated assembly step. With respect to the preference survey, it was conducted with the subjects of general consumers on the design preference and purchasing behaviors. Upon the survey results, multiple opinions were found that paper materials were the most appropriate in view of environmental aspect. Most of them perceived well to have to select environmental friendly packaging materials and design while they rated the importance level as low, with the problem of limitation on the packaging choices although they tried to use. The acceptable price ranged from 500 to 1000 won. Environmental friendly materials and small package to be practical were deducted as the important aspects considering the same price. The developed package design was rated higher than the existing package design in terms of design preference. It is necessary to try to realize and improve the package design to enhance the value of the agricultural industry. Therefore, this study has the meaning to apply the Wide Use of agricultural goods package design and validate it in view of sustainability, providing high probability to realize the application practices upon the validation results of improvements on economic efficiency, usability, and environment. Further studies on the package design are required in view of changing consumption patterns and sustainable design, and the suggested Wide Use factors are anticipated to be applied well in this study.