A Study on Satisfaction of Entry to Korean Business in Cebu Area, Philippines:Results using logistic regression analysis

The purpose of this study is to analyze the factors affecting the satisfaction of the entry of Korean merchants in the Cebu of the Philippines and the influence of the variables. In order to analyze the satisfaction of the Korean merchants’ entry into Cebu, reliability analysis and factor analysis were performed, and logistic regression analysis was performed using the detected factors. The results of logistic regression analysis are as follows: 1) The size of the satisfaction of the Korean businessmen who entered the Cebu region in the Philippines, when the satisfaction level of the child education is larger than the satisfaction level of the business, it is more likely that the satisfaction of entering into the Cebu region is greater. 2) Factors related to ‘investment size and operating cost’, such as capital size and number of local employees, are important factors in entering the Cebu region, but it does not work as a factor that determine the satisfaction and also does not work as a factor that influences well. 3) Factor ‘satisfaction with locals’ is not related to the satisfaction of Korean businessmen’s business and children’s education.