농업 6차산업화를 통한 수출활성화 방안 연구

This study aims to analyse priorities in support policies for export promotion in agriculture 6th industry using AHP. The results of the analysis are summarized as follows: In step 1, 46.3% responded that overseas market development was more important and 37.2% responded that promotion marketing was more important than added value increase strategies (11.7%) and financial support strategies(4.8%). As financial support strategies, 43.6% responded that foreign exchange risk insurance and short-term export insurance were more important than support of shipping expenses for sample clearance(28.7%), export farm-food certification support (18.1%), and export logistics cost support (9.7%). As for added value increase strategies, 58.8% considered export commercialization strategies more important, 32.3% considered individual brand support project more important and 8.9% considered overseas joint logistics center support project more important. In respect to promotion marketing strategies, 43.8% and 40.1% considered overseas promotion event support program and overseas antenna shop management project support program more important respectively followed by global K-FOOD fair (10.8%) and co-CEO brand project(5.3%). As for overseas market development project, 72.1% responded that foreign buyer trade leads were more important and 19.5% responded that international fair visit strategies were more important than fishery products trade information strategies (8.3%).