Systems Approach to Change Management for Sustainable Tourism Development in Bangladesh

Tourism has been considered as the largest industry in theworld, which is contributing towards employment generation,wealth creation and pursuing social benefits. Growingconcern about the impact of human activities uponthe environment, increased awareness of and concern forglobal environment have intensified the demand for sustainabletourism and their focus on balancing of: profit-drivenmotives, preserving and enhancing the social as well as ecologicalbalance. Based on secondary materials and contentanalysis present study evaluated existing status of sustainabletourism development and explored important change strategiesfor future improvement of tourism sector in Bangladesh. The study recognized different views of change managementand various strategies for obtaining sustainability in tourismindustry. The present study identified the institutional networks,challenges in the way of applying systems approachto change management for sustainable tourism developmentand suggested important options for overcoming the impedimentsto operate through the proposed strategic frameworkin Bangladesh.