비용편익분석 프레임워크를 통한 개인정보가치에 대한 연구: 개인적 특성, 거래 상대방 특성, 상황적 특성을 중심으로

The purpose of this study is to investigate those factors that are influenced when a user recognizes his/her private information value as an economic asset. The relationship among these factors will also be discussed. This research targets Internet users, and the value of their private information will be converted into economic figures. How economic value changes in relation with individual attributes, dealer’s traits, and circumstantial properties will also be studied. The changes in the factors of private information value under different situations will be analyzed from an economic perspective. By using the cost–benefit analysis framework, this work hypothesizes that the user’s private information value can be influenced by individual attributes and situational properties. in the business aspect, this study can help users recognize the true value of their personal information and minimize the cost resulting from private information security incidents. This work also highlights the necessity of estimating the scale of investments for protecting private information. Overall, this research will proceed under the hypothesis that the users’ recognition of their private information value is influenced by the attributes of the individual, dealers, or situations.