대정부(對政府) 꽌시(Guanxi)가 중국진출 한국기업의경영성과에 미치는 영향: 경로 및 조절변수를 중심으로

This study is designed to investigate a process in which China’s Guanxi with Chinese government officials affects management performance of Korean firms located in China. It also attempts to analyze moderating effects of firm and market characteristics (technology, competition, age) on the effects of Guanxi with government officials on the management performance of the Korean firms in China. We surveyed Korean affiliates in China to acquire 166 valid responses, which were analyzed with a structural equation model. The results of analysis are as follow. First, we found that firm’s acquisition of resources (financial, material and human resources) through Guanxi with government officials had positive effects on performances of the Korean firms. Second, we also found that the firm’s acquisition of information through Guanxi with Chinese government officials had positive effects on the business performances of Korean companies. However, Guanxi with government officials did not affect performances of the Korean companies directly. Third, the results showed that Guanxi’s positive effects on the performance of the Korean firms were less in the firms with higher level of technology, greater competition, and older ages than ones with the opposite characteristics. In conclusion, this study identified the process in which Guanxi with government officials positively influences gaining resources and information, which lead to better management performances of the Korean firms in China. Also, it identified the moderating effects of the frim’s technology, age, and competition on the Guanxi’s positive effects on the management performances.