기업사회공헌의 장기협력관계에 미치는 영향요인에 관한 연구－관계속성의 매개효과를 중심으로－

The objective of this study was to examine the effect of perceptions of exchange resources on the orientation of the long - term relationship between social welfare agencies and corporations and this study focused on the mediating effects of relational attribute In particular, we analyzed the factors affecting the corporate's position and suggested the strategies that social welfare agencies need for long - term relationship with corporations. A total of 152 companies were analyzed for those who have experienced corporate social contribution through partnership. As a result of the analysis, it was found that factors affecting the long - term relationship with corporations were only the perception of amount of resources, and relational attributes (sub- variables such as dependence, reliability, and relational norm) Mediated effects. Therefore, the agencies needs a strategy to increase the quantity of resources provided and the degree of the relationship attribute. To this end, it is necessary to establish a association that enables natural resources to be provided through regular meetings, and the establishment of an intermediary agency that can connect and coordinate the exchange relation of social welfare agencies and corporations. And the introduction of an educational program that can do it.