펀 디자인: 행동변화와 소셜 인터랙션을 위한 핵심요소 분석 - 사회적 디자인 사례들을 중심으로 -

Recent products, services and campaigns combined with “fun” elements are providing a new experience and enjoyment for many users, drawing further positive behavior and response. The results of such participation and behavior extend beyond profitability, effectively promoting the public interest. We defined and analyzed key elements of “Fun Design” through fifteen social design cases that induce optimistic changes in people’s behavior. In this study, we highlight three major elements: triggers, feedback, and social interaction. Triggers consist of a medium, visual and/or auditory elements, whereas feedback can be categorized into either non-material or material. Our results indicate that although triggers first stimulate one’s interest and curiosity to take actions, feedback, which is given in reward for one’s behavior, appears to be a more significant factor in maintaining that behavior. Social interaction, in particular, is meaningful because it makes Fun Design effective in creating interactive relationships between individuals within the social context.