공급사슬지향성과 거래공정성, 사회적 자본과 상생협력 공급사슬 간의 관계에 대한 연구

This study mainly aims to find out securing trade fairness according to supply chain orientation and the overall relationship between the establishment of social capital and win-win cooperation supply chain. For this, hypotheses between these research items were established and tested. The results are as follows. First, strategic supply chain orientation and structural supply chain orientation have a positive effect on process fairness, interaction fairness, and distribution fairness, which are the three factors of trade fairness. Process fairness, interaction fairness, and distribution fairness have a positive effect on social capital, and social capital was found to have a positive effect on win-win cooperation supply chain. The implications of this study are summarized as follows. First, this study suggested the importance of supply chain orientation to individual businesses. Second, enhancing supply chain orientation can ensure or guarantee trade fairness between businesses. Third, raising the level of trade fairness makes it possible to build social capital, which is an available resource in the supply chain relationship structure. Finally, it is suggested that securing social capital can finally help build and operate win-win cooperation supply chain.