농산물을 활용한 6차 산업 창업 비즈니스 모델 개발
6th Industry Start-up Business Model Development using Agricultural Products
김희동(군산간호대학교)
25권 4호, 711~724쪽
초록
The purpose of this research is to go beyond the policy support of the traditional sixth industry and to build a business model of the farmers’ business by establishing the business model of the establishment of the sixth industry utilizing agricultural products of individual farmers. First, we defined the business model of the 6th agricultural industry, and secondly set up two models via FGI based on the 9 block model of BMC (Business Model Canvas), and applied feasibility, cost appropriate, differentiation point Through the establishment of hard-working business, sales consolidation, consumer-centric model set. Third, using the Delphi method in each area of 9 Block, the final 21 components were set. Through this BMC model, it was shown that discrimination and accessibility are important factors in the 6th agricultural field foundation business model.
Abstract
The purpose of this research is to go beyond the policy support of the traditional sixth industry and to build a business model of the farmers’ business by establishing the business model of the establishment of the sixth industry utilizing agricultural products of individual farmers. First, we defined the business model of the 6th agricultural industry, and secondly set up two models via FGI based on the 9 block model of BMC (Business Model Canvas), and applied feasibility, cost appropriate, differentiation point Through the establishment of hard-working business, sales consolidation, consumer-centric model set. Third, using the Delphi method in each area of 9 Block, the final 21 components were set. Through this BMC model, it was shown that discrimination and accessibility are important factors in the 6th agricultural field foundation business model.
- 발행기관:
- 한국유기농업학회
- 분류:
- 기타농학