해외 직구 및 역직구 수요 증가에 따른 물류 및 유통 기업 대응 방안 수립을 위한 효율성 분석 연구
Analysis of E-commerce Companies’ Efficiency for Suggesting Distribution Companies How to React to an Increase in Global Sales
김창희(서울대학교); 양홍석(서울대학교); 정재훈(서울대학교 경영대학)
42권 4호, 53~66쪽
초록
Today, E-Commerce is expanding rapidly and is becoming increasingly global. In this research, we analyzed fundamentals and the performance of E-Commerce companies to find ways to optimize operational efficiency for distribution corporations in Korea. The analysis focuses on international markets, including Amazon, Ebay, Williams-Sonomia Inc., Liberty Interactive Corp., Zalando, Home Retail Group, Groupe Casino, Alibaba, JD.com, Vipshop Holdings Ltd., Rakuten, Kakaku.com, and Yahoo-Japan. The research applied bootstrap-DEA analysis, non-parametric test, and Tobit regression on data extracted from 13 E-Commerce companies from 2012 to 2014. This research examines the management and export efficiencies of various companies, thus providing positioning details for Korean companies that specialize in distribution.
Abstract
Today, E-Commerce is expanding rapidly and is becoming increasingly global. In this research, we analyzed fundamentals and the performance of E-Commerce companies to find ways to optimize operational efficiency for distribution corporations in Korea. The analysis focuses on international markets, including Amazon, Ebay, Williams-Sonomia Inc., Liberty Interactive Corp., Zalando, Home Retail Group, Groupe Casino, Alibaba, JD.com, Vipshop Holdings Ltd., Rakuten, Kakaku.com, and Yahoo-Japan. The research applied bootstrap-DEA analysis, non-parametric test, and Tobit regression on data extracted from 13 E-Commerce companies from 2012 to 2014. This research examines the management and export efficiencies of various companies, thus providing positioning details for Korean companies that specialize in distribution.
- 발행기관:
- 한국경영과학회
- 분류:
- 경영학