프로스포츠 구단의 사회적 기여 효과에 관한 연구동향 분석

The purpose of the study is to analyze a trend of research on hte effectiveness of Corporate Social Responsibility(CSR) that has been conducted in domestic and foerign countries. In addition, the present study highlights to suggest appropriate approaches for future research. Utilizing research databases, total 54 research studies including journal papers, thesis and dissertation thatw ere published or reported from 2007 to 2016 were searched and selected. The selected previous research studies were analyzed by subjects, methods, CSR types and so on. Based on the results of research trend analysis, the present study discusses following issues. First, previous research studies that focused on the impact of pro sports club’s CSR have highlighted a narrow range of topics. Although there are various suggestions for wied range of related research topics, focuses o f related research studies are still limited. Second, the previosu research studies that are the target of the pre-s ent study highly rely on factor analysis and correlation analyis as data analysis methods. But it is difficult t o systematically analyze the impact of pro sports club’s CSR utilizing limited numbers of research method. Third, most previous studies selected variables related to CSR and consumption types applying existed theories. The previous studies have criticized this research trend because it makes an obstacle to consider unique characteristics of targeted pro sport subject and its environment. Therefore the study concludes that the future study on pro sports club’s CSR needs to design more aggressive and creative framework to collect data and data analysis in order to construct strong theoretical background of CSR that includes a wide range of related variables.