조직근접성과 신규제도의 채택 간의 관계: 지위와 적소기반 근접성의 영향을 중심으로

In this paper, we investigate how organizational proximity affects the adoption of a new practice. Researchers have argued that a proximity between actors may facilitate interactions, networking, and innovation. Referring to social learning and network perspectives, some researchers suggest that a social proximity between actors becomes closer when the actors belong to same social class. From the market perspective, others argue that actors’ market niches are overlap when the actors deal with a similar customer group, and that this overlap is similar in concept to a ecological proximity. However, there is a lack of understanding of how two types of proximity interact with each other. Therefore, our goal is to suggest a theoretical framework considering interaction effect between social proximity and ecological proximity. Specifically, we discuss how each proximity affects the adoption of a new practice and how organization makes a decision when considering two type of proximity simultaneously. To verify above discussions, we conducted a probit regression analysis using data of Korean universities during 2007-2014, and all hypotheses are strongly supported. The summary and implications of the findings are discussed.