면세점 물리적 환경이 고객감정반응, 한국 관광 쇼핑이미지 및 쇼핑관여도에 미치는 영향 : 방한 중국 관광객을 대상으로

Shopping is the core aspect of international tourists’ behaviors. Particularly, Chinese travelers are big buyers in the international shopping industry. As the growth of the Chinese tourists overseas travels, For the purpose of shopping tourists also increased. The present research was designed to examine such Chinese travelers’ post-purchase decision-making process in a duty-free shop context. Specifically, this research attempted to examine the influence of duty-free shop atmospherics on Chinese travelers’ emotional responses, intention to revisit the duty free shop, image of Korea as a shopping destination, and shopping involvement. In this research, the duty-free shop's physical environments are divide into ambient cues, design cues, and social cues three part in this research. An Internet-based survey was conducted to collect the data. AMOS and SPSS were used as data analysis tools. Overall, findings of the study indicated that the proposed model included an adequate level of prediction ability for intention to revisit the duty free shop, image of Korea as a shopping destination, and shopping involvement. In addition, hypothesized relationships were generally supported. Findings of the present research offer valuable information for practitioners and researchers in the duty-free shop industry.