지역축제 참여요인과 사회적 자본 간의 관계 연구 : 2017 화성 전곡항 뱃놀이 축제 참가자를 중심으로

The purpose of this study is to test hypotheses including independent variables of participation propensity and motives for the 2017 Hwaseong Boating Festival and dependent variables of social capital. In addition, an empirical test with independent variable of social capital which consists of civic consciousness, trust, network, and norm of reciprocity and dependent variable of value and satisfaction was performed. Main findings of the study are as follows. First, participants who have a strong interest in local cultural events have a positive perception toward civic consciousness and norm of reciprocity in social capital. Second, participants with high motivation to participate in local cultural events have a positive perception toward civic consciousness and trust in social capital. Third, the study finds that social capital influences the value and satisfaction of the festival, which means the importance of local festivals and contribution to the community, is the network. In other words, the more participants that appreciate the value of the festival showed a high degree of satisfaction with the festival. However, the study also finds that although the network in social capital influences dependent variables, participant propensity and motivation to participate do not influence the network. The study addresses theoretical and practical implications to improve the quality of local festivals.