A Study on Game Keyword Search Volume and Global Game Performance with Big Data

The purpose of this study is to summarize recent research trends and discussions on the effects of internet information search volume and information search behavior on game performance and performance indicators using big data which along with fourth industrial revolution is an important factor. In particular, big data is experiencing a surge in the use of Big Data in the entertainment industry, which is dominated by extreme uncertainties. Therefore, we examine the relevant studies that resulted in big data variables being objectively valid. This study investigates the major researches on the search volume of internet information through Google Trend. In terms of consumer behavior, information search behaviors are theoretically sought to relate to big data, internet search volume, and game performance. Finally, we review recent research trends related to game performance and some indicators that can be applied to game performance. Based on this, it is possible to review the related studies on the use of big data, internet information search volume, and information search behavior in consumers in the future. We will establish a model for future empirical research and provide a basis for analyzing the correlation between the information retrieval amount and the game performance of the consumers who can create meaningful game industry performance, and before and after the causal relationship. Academically, it is possible to investigate relevant literature and theories to understand the flow of research and provide clues for empirical research. Also, strategically, it will be a clue to find out the meaning of the company to help the game consumers to search for information, to be reflected in the big data, and to increase the game utilization rate.