모바일 전자상거래에서 분쟁해결방안 연구
A Study on Dispute Resolution in Mobile Commerce
이현정(계명대학교)
17권 6호, 391~410쪽
초록
This paper focuses on examining on dispute resolution methods in mobile commerce. In recent years, mobile commerce has been increased because of characteristics of mobile such as its portability, buy it now, accessing an individual portal site easily and using web and app in mobile commerce. In addition, consumers can surf the Internet simply and use social network service and there are the appearance of new software in terms of mobile commerce, various kinds of payment methods as to small purchases and convenient transactions. However, online disputes in mobile commerce have been raised after the development of mobile commerce and hence, the important thing is that how online complaints emerged out of mobile commerce will be resolved efficiently and effectively. The purpose of this paper is to examine how to build effective dispute resolution systems to reach a peaceful solution to online consumer disputes in mobile commerce. Therefore, first of all, this paper focuses on a concept of and the present movement of mobile commerce. Furthermore, this paper examines the current movement of disputes and types of disputes on mobile commerce. Moreover, this paper looks at building effective dispute resolution systems like eBay, PayPal, Alibaba and EU ODR platform.
Abstract
This paper focuses on examining on dispute resolution methods in mobile commerce. In recent years, mobile commerce has been increased because of characteristics of mobile such as its portability, buy it now, accessing an individual portal site easily and using web and app in mobile commerce. In addition, consumers can surf the Internet simply and use social network service and there are the appearance of new software in terms of mobile commerce, various kinds of payment methods as to small purchases and convenient transactions. However, online disputes in mobile commerce have been raised after the development of mobile commerce and hence, the important thing is that how online complaints emerged out of mobile commerce will be resolved efficiently and effectively. The purpose of this paper is to examine how to build effective dispute resolution systems to reach a peaceful solution to online consumer disputes in mobile commerce. Therefore, first of all, this paper focuses on a concept of and the present movement of mobile commerce. Furthermore, this paper examines the current movement of disputes and types of disputes on mobile commerce. Moreover, this paper looks at building effective dispute resolution systems like eBay, PayPal, Alibaba and EU ODR platform.
- 발행기관:
- 한국인터넷전자상거래학회
- 분류:
- 경영학