중규모 수익형 호텔개발사업의 기획 특성 분석 - 동탄 D호텔의 부동산 마케팅 실전 전략을 중심으로

Purpose: As interest in real estate development increases, demand is increasing, but it is difficult for ordinary people to access due to special items such as general goods and other real estate. In this study, authors of the mid - scale profitable hotels participated in the entire process from planning to sale, and studied the planning characteristics of real estate development and the strategy of architectural planning and marketing practice in Dongtan D Hotel, which was completed in 2016. Method: Through the theoretical review, we examined the basic characteristics of the planning characteristics and marketing of mid-scale profitable hotels. The characteristics and characteristics of profitable hotels and the characteristics of profitable hotel development business marketing were analyzed. Based on this, we analyzed the characteristics and detailed strategies of planning and marketing in the hotel development business through a case study focusing on Dongtan D Hotel, which was recently completed. Result: The results of the study are as follows. First, the range of investor participation should be expanded through various investment benefits. Second, the return on investment through operation should be quantified and presented. Third, the market analysis and marketing strategy should be established from when the site is purchased and when the business is reviewed to after the sale.