애스크로AIPublic Preview
← 학술논문 검색
학술논문Journal of Global Scholars of Marketing Science(마케팅과학연구)2018.01 발행KCI 피인용 2

Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies

Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies

Keith B. Murray(Bryant University)

28권 1호, 42~51쪽

초록

Since the early calls for the use of a hierarchy-of-effects approach to assessing and then strategically guiding corporate management in its oversight of CSR endeavors by the enterprise, research related to CSR effects overwhelming shows many favorable social exchanges between CSR firms and relevant stakeholders. Given the attractiveness of CSR payoffs to the firm – but recognizing the resource costs also associated with CSR decisions – a renewed case is manifest for how corporate governance can better understand and optimize CSR efforts, all to the betterment of both the organization and its key stakeholders.

Abstract

Since the early calls for the use of a hierarchy-of-effects approach to assessing and then strategically guiding corporate management in its oversight of CSR endeavors by the enterprise, research related to CSR effects overwhelming shows many favorable social exchanges between CSR firms and relevant stakeholders. Given the attractiveness of CSR payoffs to the firm – but recognizing the resource costs also associated with CSR decisions – a renewed case is manifest for how corporate governance can better understand and optimize CSR efforts, all to the betterment of both the organization and its key stakeholders.

발행기관:
한국마케팅과학회
DOI:
http://dx.doi.org/10.1080/21639159.2017.1410775
분류:
경영학

AI 법률 상담

이 논문의 주제에 대해 더 알고 싶으신가요?

460만+ 법률 자료에서 관련 판례·법령·해석례를 찾아 답변합니다

AI 상담 시작
Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies | Journal of Global Scholars of Marketing Science(마케팅과학연구) 2018 | AskLaw | 애스크로 AI