호텔기업의 지각된 사회적 책임활동이 기업이미지와 고객만족 및 행동의도에 미치는 영향
A Study on the Effects of Hotel Businesses’ Perceived Corporate Social Responsibility Activities on Their Corporate Image, Customer Satisfaction and Behavioral Intention
장윤영(경희대학교 호텔경영학과); 서원석(경희대학교)
29권 12호, 137~157쪽
초록
This study examined hotel businesses’ corporate social responsibilities, such as economic, legal, ethical, philanthropic and environmental responsibilities. This study selected five starred hotels as these hotels are actively participating in corporate social responsibilities. This study suggested hypotheses that corporate social responsibility elements will positively affect corporate images. Additionally corporate images can affect positively customer satisfaction and behavioral intention, and all suggested hypotheses were empirically tested.
Abstract
This study examined hotel businesses’ corporate social responsibilities, such as economic, legal, ethical, philanthropic and environmental responsibilities. This study selected five starred hotels as these hotels are actively participating in corporate social responsibilities. This study suggested hypotheses that corporate social responsibility elements will positively affect corporate images. Additionally corporate images can affect positively customer satisfaction and behavioral intention, and all suggested hypotheses were empirically tested.
- 발행기관:
- (사)한국관광레저학회
- 분류:
- 관광학