대학생 관광분야 창업교육이 취업역량에 미치는 영향연구

Tourism is a knowledge-intensive, high value-added industry. Because of its relatively high economic impact and job-creating effects, entrepreneurship in tourism is encouraged by the government, and many college students attend tourism-related entrepreneurship courses. This study investigated the effects of a 16-week tourism-related entrepreneurship education course on improving entrepreneurship and employment competency in college students based on empirical analysis and verified the mediation effect of entrepreneurship between entrepreneurship education and employment competency. First, frequency analysis and descriptive analysis were performed. Second, the reliability of the research model was verified based on the reliability coefficient and validity of the variables based on factor analysis. Third, absolute fit index and incremental fit index were identified based on confirmatory factor analysis, and the goodness of fit of the model was verified. Fourth, the AMOS statistical package verified the hypothesis by building a structural equation model. Although the direct pathway between entrepreneurship education and employment competency was not significant, both the relationship between entrepreneurship education and entrepreneurship and that between entrepreneurship and employment competency were statistically significant, proving the complete mediation effect of entrepreneurship. As it emphasizes entrepreneurship as an essential competency required for college students in preparing for the job search, this study suggests highly meaningful implications for employment in the tourism industry.