문화관광 체험요소와 체험가치가 만족과 재방문에 미치는 영향: 충청남도 홍성군 관광지를 중심으로

This study is to investigate the effects of culture tourism experience factors and experience value on tourism satisfaction and re-visit to cultural tourism sites in small and medium cities. To research, survey was conducted by people who experienced cultural tourism in Hongseong-gun, Chungcheongnam-do. 320 respondents answered and 315 valid questionnaires were analyzed. Analysis was done using spss 20.0 and amos 20.0. Demographic characteristics were analyzed by frequency. Confirmatory factor analysis, correlation analysis, and reliability were used for questionnaire. Hypothesis testing used structural equations. The results of the study are as follows. Among the elements of cultural tourism experience, education, deviance, and aesthetics influenced experience value. Among the cultural tourism experience factors, aesthetics and amusement have influenced tourism satisfaction. Experience value did not affect tourism satisfaction. Experience value influenced revisit. Tourism satisfaction had an impact on revisits. Based on the results of the study, the following implications were derived. Cultural tourism products and development of sightseeing spots should be considered in consideration of cultural tourism spots and natural sight spots. Efforts to enhance the value of experience should be preceded by the success of cultural tourism. It is necessary to discuss development for tourism satisfaction in culture tourism.