러시아 극동지역 관광지 선택속성과 만족 및 행동의도에 관한 연구

Russian Far East area is now one of the newly rising Tourism Destinations to Korean outbound Tourism market. Tourists, in general, select destination through the comparison with other attributes of destination. This study aimed to research how the Tourism attributes of Russian Far East tourism areas are influenceable to the satisfaction and behavior intentions to Korean Tourists. Accordingly, the survey for Korean Tourists were conducted in Vladivostok through the Local Tour Guiders for two weeks from July 15, 2017. The Findings are as follows ; Firstly, according to the Factor analysis about the Destination attributes, 4 factors (Attractions, Activities, Amenities, Accessability) had chosen to effect to the selection of destination. Secondly, Attractions, Activities and Accessability are effective to the Visitors' Satisfaction but Amenities were showed statistically no significance. Thirdly, Total Satisfaction level of Korean tourists' were influenced to revisit this area and motivated to recommend to other peoples. Conclusively this research showed that the overall visitors' satisfaction with the Russian Far East area had positively affected to Korean tourisits' behavior intentions.