크라우드펀딩 저널리즘 콘텐츠 특성과 성공요인에 대한 연구: ‘스토리펀딩’ 프로젝트 분석을 중심으로

Given the fact that the crux of journalism crisis lies in revenue sources and user participation, this study sought to find content characteristics and success factors for crowdfunding journalism, which is introduced as a new approach to create revenues by user’s voluntary participation. As the results, the study found that individuals and non-journalistic organizations also proposed crowdfunding journalism projects at a high rate in addition to the journalistic organizations. Among the journalistic organizations, the rate for online media stood out. Journalistic organizations mainly proposed projects related to social and local issues, but they are also interested in dealing with life and campaign categories in addition to journalism. Crowdfunding journalism contents provided relatively short descriptions about their proposals with a relatively shorter funding period and longer published in a series. While a target figure of journalism category is relatively higher than others, it shows the lowest score in terms of reward diversity. However, journalism category showed higher amount of funding and interactivity indexes, which were measured by the number of sympathizing, commenting, and sharing. Finally the study found that journalism-oriented crowdfunding could have higher possibility of succeeding as long as it is proposed by individuals or journalistic organizations rather than non-journalistic organizations, published in a short period, and received by a higher degree of sympathy and commenting.