기업의 사회적 책임과 재무성과와의 선후행 관계에 대한 탐색적 연구

In this study, we explore the successive relationships between Corporate Social Responsibility and financial performance. Specifically, we first examine the changes in companies that actively engage in socially responsible activities and how they relate to leading financial performance. As a result of the analysis, it is found that the companies that have secured profitability and stability, have good relations with partner companies, and have management that promotes investment from a long-term perspective actively engage in Corporate Social Responsibility activities. As a result of examining what kinds of social responsibility activities lead to changes in future financial performance, companies with excellent soundness, social contribution, and employee satisfaction activities have improved financial performance including profitability, stability and growth. The results of this study show that Corporate Social Responsibility is no longer a cost that is unilaterally required for a company as a social member but that companies can develop together with various stakeholders, it is meaningful to present an empirical evidence of Creating Shared Value model. In the future research, it is expected that conceptual discussion will be expanded by Creating Shared Value, not limited to Corporate Social Responsibility activities.