외식 프랜차이즈 가맹본부 CEO의 기업가정신과 성과 간에 강점과 기회요인의 매개효과 분석

This paper aims to investigate the moderating effects of strength and opportunity factors between entrepreneurship of food service franchisor's CEO and performance in hood service franchise. For analyzing the relationship of them, the entrepreneurship factors categorized with organizational risk taking, innovativeness, and proactiveness from previous researches(Khandwalla, 1977; Miller, 1983; Miller, 1983). Also, strength and opportunity factors classified into detailed subfactor by confirmatory factor analysis. As a result, we found some statistically significant effects between the strength and opportunity factors and entrepreneurship factors, and they sequentially affects to performance. This result means that strength and opportunity factors have a role as a moderating variables. That is, as a presented with previous research, there is verified that entrepreneurship is caused by organizational risk taking, innovativeness, and proactiveness. Also, strength and opportunity factors significantly affect to business performance. Some guidelines for practicing potential food service franchise as a result of this would include; first of all, it is important to support the potential food service franchise consulting approach for some competitive advantage; secondly, effective governmental support programs for food service franchise should be developed for positive impacts of according to these results.