광주지역 자원기반 관광 콘텐츠가지역이미지와 지역주민 삶의 질에 미치는 영향

This study aims to search for creative storytelling strategies using local cultural resources for active tourism business of Hwangryong River Area, Gwangsan-Gu, Gwangju City. The data for this study was collected through a questionnaire of the data collected, responses which may cause errors or unclear responses were excluded from a final analysis and a total of 573 copies were used for analysis. The results are as follows: First, usability as one of local tourism content factors had a positive influence on local image, so that we should pay attention to it in that tourism contents including texts, images and sound should be developed and delivered to consumers. Second, local images had a positive influence on the quality of life in the community people, local governments should pay attention to development of good local images. Third, creative storytelling had relationship between usable and local image mediate the relationship between usable and Quality of life. Fourth, local tourism content factors local image and suggested that if strategies of searching for and maintaining main factors for good local images are developed, local images can be enhanced through the local contents. Therefore, local governments or related local tourism organizations should search for good attractions in their communities and create interesting stories which can maximize satisfaction of tourists. Their strategic development will increase the number of tourists and make a great contribution to community development through increased demand for tourism. Also, they should excavate interesting materials for local tourism resources using storytelling and secure new and distinctive tourism resources that will lead in a future trend.