진정성 리더십이 조직시민행동에 미치는 영향 ― 자기효능감의 매개효과와 체면의식의 조절효과 검증 ―

This study examined the effects of authentic leadership on organizational citizenship behavior that based on mechanistic conceptions of follower’s self-efficacy and face consciousness. We test the effect relationship between authentic leadership and self-efficacy, face consciousness and analyzed how self-efficacy mediates the relationship between authentic leadership and organizational citizenship behavior, and how face consciousness moderates the relationships between self-efficacy and organizational citizenship behavior. For this study we generated hypothesis through the previous literatures and examined an empirical study. It was verified by using SPSS 18.0 based on the data collected from 369 people who work in various companies. The results of this study are as follows. First, authentic leadership has a positive effect on follower ’s selfefficacy and organizational citizenship behavior. Second, self-efficacy has a positive effect on organizational citizenship behavior. Third, self-efficacy partially mediated the relationship between authentic leadership and organizational citizenship behavior. Fourth, face consciousness plays a moderating role in the relationship between organizational citizenship behaviors by interacting with self-efficacy. The higher the consciousness of face, the more negative influence on organizational citizens’ behavior. The results of this study indicate that self-efficacy and face consciousness are factors that explain the relationship between authentic leadership and organizational citizenship behavior. Finally, the implications of this study are discussed, and limitations and research directions of the research are also discussed.