산업재시장에서 공급자의 서비스역량이 전환장벽에 미치는 영향: 관계몰입의 매개효과를 중심으로

This study empirically examines the effect of service capability, which is a differential competitive advantage factor of manufacturing firms, on the commitment and switching cost of supply chain relationship. We propose service capability as a high-level factor consisting of 1st factors such as activities and resources, and proposed switching cost as a high-level factor consisting of financial, procedural, and relational switching costs. And the effectiveness of the service capability is confirmed through mediating effect on the strengthening role of the commitment in the relationship between the service capacity and the switching cost in the manufacturing supply chain. The results of the empirical analysis using the structural equation model are as follows. First of all, service capability and switching cost were identified as highorder factors. In addition, service capability has a significant effect on relationship commitment, and relationship commitment has a significant effect on switching cost. And relationship commitment performed a significant mediating role in the relationship between service capacity and switching cost. However, service capabilities did not have a direct impact on switching costs. This study is meaningful in that the diversity of viewpoint of service utilization of manufacturing companies is expanded. Also, it is suggested that the development of a relationship between supplier and buyer firm through service capability can be a barrier to entry of new competitor.