가족기업 헌신, 사회 정서적인 부(SEW)가 비경제적인 성과(FCNE)에 미치는 영향: 중국 중소형 가족기업을 중심으로

The purpose of this study is to identify the relationship among family business commitment, socioemotional wealth and non-economic performance in family firms. Also we verify the moderating role of socioemotional wealth and family business commitment. SEW approach as the potential dominant paradigm in the family business field. The authors argue that SEW is the most important differentiator of the family firm as a unique entity and, as such, helps explain why family firms behave distinctively. And SEW was created as a general extension of behavioral theory. Foundamental to this theory is the notion that firms make choices depending on the reference point of the firm's dominant principals. These principals will make decisions in such a way that they preserve accumulated endowment in the firm. In the case of family principals, the emphasis on preserving SEW becomes critical. Hence, family owners frame problems in terms of assessing how actions will affect socioemotional endowment. When there is a threat to that endowment, the family is willing to make decisions that are not driven by an economic logic, and in fact the family would be willing to put the firm at risk if this is what it would take to preserve that endowment. In this study, we investigate SEW by FIBER, five major dimensions of SEW. And family business commitment, as a psychological link, can strengthen the loyalty, pride, and caring among the family members. And this study consider the non-economic performance by the family-centered non-economic goals(FCNE). <Figure 1> shows the research model. To test the hypotheses, sending questionnaires to 300 owners of the small-medium family firms. And resulted in 143 responses. There is non-response bias in 4 questionnaires. Finally, 139 questionnaires are used. As the results of the simple regression analysis and the three-step multiple regression analysis, family business commitment and SEW significantly affected non-economic performance(FCNE). Family business commitment also had positive influence to SEW. And SEW was valid in mediating role between family business commitment and non-economic performance(FCNE). From these results, if SEW is maintained, non-economic performance(FCNE) can be raised. In addition, it can be seen that the higher level of the family business commitment the more strengthen awareness of family ownership, family business rules and shared goals, perceived assurance. So family business commitment is an important psychological factor for SEW. Family business commitment had positive influence to non-economic performance(FCNE), but it will have more impact on non-economic performance(FCNE) by SEW.