OK저축은행 배구단의 조직혁신: TAW 모델에 의한 사례분석

Today, the sports teams are in a highly competitive environment where they don't know whatmay happen in the near future. While the front-runner teams suffer a serious slump, the teamsin lower ladder stacks victories. This recent phenomenon proves that no team can secure thesustainable competitive edge over others. This is the time when a complete change of themindset about the short-term competitive edge is needed. Therefore, we conducted the casestudy to the short-term competitive edges by selecting OK Savings Bank Rush & Cashvolleyball team(hereafter referred to as OK Savings Bank). Thus, we presented the TransientAdvantage Wave which describes the five stages of Initiating-Promotion-Utilization-Reconstruction-Withdrawal as a framework for the case study. Finally, we organized theresults of the analysis and based on this result, we discussed the significance and thelimitation of the short-term competitive edge that the sports team should pursue. This studycontributed to the changes in strategies & tactics of various sports teams by suggesting thenew strategy called short-term competitive edges that teams should utilize in order to get thebest results in the sports league that has the strong quality of Time-based system.