북극해항로 개발에 대응하여 BSC-SWOT에 의한 국적외항선사의 발전전략에 관한 연구

Shipping industry is facing difficulties for a long period since 2008 due to the sinking of global shipping market along with the bankruptcy of Hanjin Shipping Co., the first carrier of Korea, and Hyundai Merchant Marine who joined conditionally the shipping alliance. In order to reducing the actual cost, the competition between world's leading corporate controlled companies are getting fierce, and it is difficult to predict the competition result due to the introduction of super-purpose technologies in order to reducing the actual cost, however continuing growth of foreign airlines and the introduction of new markets are necessary than anything. The current Arctic sea route is limited to a level of test operation along with the lack of awareness and the lack of marketability. However based on the forecast of global warming, arctic sea route is putting their aim to prepare the future's shipping point of new market based on the meteorologists forecast, which predict that the Arctic route will be commercialized nearby 2030. The detailed interview conducted with the specialists of shipping company's staffs and the specialist of institute related to the Artic route, and provided the criteria for SWOT analysis. BSC-SWOT that can analyze both exterior and interior factors has provided the four kind strategies S-O, W-O, S-T and W-T, and for analyzing the actual proof of these strategies, a survey was conducted. The result of the empirical analysis was that the Arctic route is fully valued for its future commercial channels. Korean Shipping Companies analyzed that it was possible to advance into the Arctic routes when it was commercialized, and presented its competitiveness to the outcome. It was found that variety strategies and government’s long-term plan are required to advance into the Arctic sea route. It has been confirmed that Korea and Russia are looking forward to implementing an MOU for cooperation in port development in Russia. This study is significant since it shows that Korean shipping companies have developed a strategy to cope with the commercialization of the Arctic sea route in the future. However, both domestic and overseas shipping companies’ Arctic sea routes have not been studied in great depth due to uncertainty over the possibility of future business, dangers of Arctic sea routes and the lack of awareness of Arctic and Arctic sea routes. If future global warming is accelerated so that commercialization of the Arctic sea route can be realized, it is expected that this research will be further strengthened.