종합유선방송 사업자의 지역 사업권과 지역성 구현에 관한 연구

This study examined the effects of the system operator’s franchise on the realization of locality by broadcasting. It investigated how the issues of weakening of the meaning of franchise resulting from the development of digital technology, the replacement of the functions of local channel service based on franchise, provision of lower value of local channel contents and providing same service to a local channel zone were actually carried out in reality. According to the results, although wideband broadcasting services such as the Internet and satellite broadcasting were spreading it was necessary to invigorate small district-based broadcasting services on the basis of the franchise of cable broadcasting for the realization of locality by broadcasting. Even when local terrestrial broadcasting, local newspaper and local internet media existed in a district, they could not replace the local service of cable broadcasting. Although the services provided by cable broadcasting in a district were not fully satisfying for viewers, the services were found to realize the value of locality in the market-oriented and center-oriented media market. Cable broadcasting provided the same service as its competitors, satellite broadcasting and IPTV, but the local service based on franchise could be hardly defined as the same service as it was different. These results found that the realization of locality by broadcasting is the value which cannot be given up among the values aimed and sought by broadcasting.