상표권 정보를 활용한 산업 융합 동향 분석

In the current industrial market, companies are creating new business opportunities and acquiring new growth engines through convergence strategies. This study aims to develop a methodology for analyzing industrial convergence based on trademark information and suggests an approach to identify new business opportunities. Since trademarks provide information on corporate business, they can be a useful source of information for investigate convergence phenomena from the viewpoint of products and industries. The research process proceeds to the following two steps. First, we collected and analyze similarity codes of trademarks owned by representative companies in the industry. Second, in order to understand the evolutionary patterns of industry from the value- chain point of view, we analyzed the designated product information of the trademark. The research findings enabled us to examine the convergence direction of the product level and furthermore, to help firms create convergence ideas from various product perspectives.