크라우드 펀딩 패션 디자인의 특성 연구

This Article researched design characteristics of the successful fashion projects; dress, jeans,t-shirts, hoodie, in the Kickstarter, one of crowd funding platforms. This article analyzed fashiondesign's characteristics in two category: 1. fashion materials and wearing sensation, 2. shapeand function. First in fashion materials and wearing sensation, important points of dress weresoftness, easy care, eco-friendly, high quality, comfortable, stretch, permeability, in the ordernamed. In case of jeans, fit, high quality, stretch, comfortable, durability, water resist, in t-shirts,high quality, fit, softness, durability, eco friendly, comfortable were of great importance, in theorder named. In hoodies, high quality, durability, fit, spandex, comfortable were required formaterials of hoodies, in the order named. As stated above, fashion materials and wearingsensation required for crowd funding fashion design were high quality and fit. Next, in shape andfunction, each items showed very different results as fashion items. In dress, convertible andeasy to wear were most importance to improve uncomfortable ready to wear dress, in jeans,selvage and stitch, and then in t-shirts, contents of illustration of tees were most importance. Last, in hoodie, design of hood was most important, and next were storage space for cell phoneand earphones. The results of this study will be used to develop fashion design idea throughcrowd funding for private and company.