The effects of collaborative communication on franchisee’s partnership quality and relationship performance in foodservice franchise business

The study conducted a survey targeting franchisees in the foodservice industry and based on the final 272 samples, the study reviewed reliability, validity, goodness of fit and other analyse in connection with the research model. In the end, a total of eight hypotheses were verified. Findings of the verification are summarized as follows. First, the study analyzed how collaborative communication of the franchisor in the food franchise industry would affect interdependence and conflict resolution. They could influence the franchisors’ trying to establish partnerships with the franchisees. It turned out that the franchisors’ collaborative communication had positive (+) influences on both interdependence and conflict resolution. Second, the study took a look into relations among interdependence, conflict resolution and relationship commitment that would determine partnership quality and found that the first three factors had positive (+) effects on partnership quality. Third, another investigation on how relationship commitment was related to relationship performance (operation performance and long-term relationship orientation) found that they were all positively (+) connected to each other. Lastly, after examining the influences of the operation performance of the franchisees on their long-term relationship orientation with the franchisor, the study learned that operation performance had a positive (+) effect on long-term relationship orientation.