글로벌 브랜드를 매개로 한 고성과 창출 유통프랜차이즈 기업의 조직 특성 연구

What is a key function between the provider and the consumer of the product in consumption activities such as show-rooming and reverse show-rooming? It will be a courier delivery service. It is well known that this business, which is based on the principle of consumer-centered door delivery, has continued to grow in domestic and overseas markets in line with the frequency of use of social networking services. The company's management style is not only targeting its own country but also targeting the international market, and the development of such a global target chain is largely based on the perception that it is a branded and intangible asset. The purpose of this study is to derive the performance improvement factors of courier corporations that operate global franchise systems as business strategies through their brands and to determine whether the performance improvement factors that were derived have positive effects on the business performance of the franchisees. In the first study, four performance improvement factors were derived. In the second study, hypotheses regarding whether the performance improvement factors: leadership, communication, education and training, and brand, have positive effects on franchisees’ business performance were tested, and as a result, one hypothesis was rejected and three hypotheses were adopted.